Pharma Company Avoids Lost Sales by Using Tive

Rob Stevens
Rob Stevens

We love sharing customer stories - here’s one that happened recently.

A Shipment With A Surprise

A Tive customer recently shipped the first delivery of a new product to North America.  Because this was a new product launch, any delay in getting product to market would result in meaningful lost revenue.  The product was scheduled to travel by ocean freight from Belgium to North America and departed Port of Antwerp as planned on January 29, 2017. On the same day, the customer checked the status of the shipment on Tive cloud-hosted software and found two surprises:

  1.    The ship was at the Port of Hamburg, Germany, not a scheduled stop
  2.    The refrigerated container temperature was set to 6 degrees C, not 20

The customer immediately called the shipping company to learn why the ship had stopped in Port of Hamburg and, more importantly, to require that the container be set to the correct temperature, which they confirmed through the Tive monitoring system. They also ordered replacement product in case the product proved to be compromised.

Result - Most Products Were Fine

Because the product was stored at the wrong temperature for twelve days, the customer knew they would need to check stability budget data and possibly test the product upon arrival. There were 17 products in the shipment with a market value of roughly $1.5 million. Of the 17, 6 would likely have required further testing upon arrival if the temperature had not been reset.  Of those 6, 2 were new products to market, meaning that a delay for testing would have resulted in lost revenue.

Impact - Time and Money Saved

Thanks to the Tive sensor + software solution, the customer avoided the cost and delay of retesting 6 products, as well as the lost revenue and market impact of having 2 new products late to market. In addition, the customer was able to prepare the commercial teams in advance of the delays, avoiding wasted internal effort had the temperature excursion been discovered upon delivery.

Topics: Alerts, Tive



Recent Posts


Take a Sip of IoT: Bringing In-Transit Visibility to the Coffee Supply Chain

Over the past year, Tive has worked closely with coffee importers to help ensure the quality of their beans while in-transit from South America, Africa, or even the South Pacific. In the process,...


READ MORE

Tive Announces Partnership With TMS Provider Freightgate

Tive is excited to announce that it is partnering with TMS provider Freightgate to deliver end-to-end visibility to all modes of shipping. The agreement allows Freightgate to offer Tive’s IoT...


READ MORE

Tive at CSCMP EDGE 2019 | Booth #412 for Visibility

Tive, Inc. will be exhibiting its in-transit supply chain tracking solutions at booth #412 at CSCMP Edge September 15 - 18, 2019, at the Anaheim Convention Center in Anaheim, California. 


READ MORE