Pharma Company Avoids Lost Sales by Using Tive

Rob Stevens
Rob Stevens

We love sharing customer stories - here’s one that happened recently.

A Shipment With A Surprise

A Tive customer recently shipped the first delivery of a new product to North America.  Because this was a new product launch, any delay in getting product to market would result in meaningful lost revenue.  The product was scheduled to travel by ocean freight from Belgium to North America and departed Port of Antwerp as planned on January 29, 2017. On the same day, the customer checked the status of the shipment on Tive cloud-hosted software and found two surprises:

  1.    The ship was at the Port of Hamburg, Germany, not a scheduled stop
  2.    The refrigerated container temperature was set to 6 degrees C, not 20

The customer immediately called the shipping company to learn why the ship had stopped in Port of Hamburg and, more importantly, to require that the container be set to the correct temperature, which they confirmed through the Tive monitoring system. They also ordered replacement product in case the product proved to be compromised.

Result - Most Products Were Fine

Because the product was stored at the wrong temperature for twelve days, the customer knew they would need to check stability budget data and possibly test the product upon arrival. There were 17 products in the shipment with a market value of roughly $1.5 million. Of the 17, 6 would likely have required further testing upon arrival if the temperature had not been reset.  Of those 6, 2 were new products to market, meaning that a delay for testing would have resulted in lost revenue.

Impact - Time and Money Saved

Thanks to the Tive sensor + software solution, the customer avoided the cost and delay of retesting 6 products, as well as the lost revenue and market impact of having 2 new products late to market. In addition, the customer was able to prepare the commercial teams in advance of the delays, avoiding wasted internal effort had the temperature excursion been discovered upon delivery.

Topics: Alerts, Tive



Recent Posts


The Freight Project Podcast – End-to-End Supply Chain Visibility: The Always Evolving Quest Driven by Technology

I recently had the pleasure of doing an in-depth interview on the Freight Project Podcast where I discussed the ability of the Tive Platform to bring real-time, load-level visibility to in-transit...


READ MORE

Gartner Names Tive in Supply Chain Operational Visibility Vendor Guide

Gartner has published the 2019 Supply Chain Operational Visibility Vendor Guide (1) by supply chain analysts Christian Titze and Bart De Muynck, and Tive is named as a vendor in it. Needless to...


READ MORE

The All-New Tive Solo 5G Tracker

Tive is excited to announce the release of our newest product: the Tive Solo 5G™ tracker. The industry’s first single-use and multi-use tracker that is 5G-enabled, the Tive Solo 5G continues to...


READ MORE