On time and in full (OTIF). It is arguably the most important metric in any supply chain. An OTIF delivery is the ultimate goal of any shipper, carrier, logistics provider and retailer. End customers, too. Products must arrive on time and in full. Sounds simple, doesn’t it? But there is a lot that goes into achieving OTIF, which is also known as “Perfect Order Proficiency.” Our latest white paper, How to Improve OTIF: 15 Tips for On-Time and In-Full Delivery, offers a closer look at this all-important supply chain metric and the role real-time visibility plays in achieving it on a consistent basis.