Supply Chain Visibility Gaps Cost Fashion Designer a Priceless Collection

Dagny Dukach
Dagny Dukach

“There’s no information. There’s no update...it was just – it’s super heartbreaking. It’s just stress to the max.”

While many shippers and manufacturers may be used to thinking about their shipments as numbers on a spreadsheet or dollars in the bank, it's important to remember that the things we ship around in these boxes can be immensely valuable, and heartbreaking to lose. And that's exactly what happened to Laisa Macias.

Laisa, a fashion designer from Harlingen, Texas, invested countless hours and much of her savings into her most recent collection, which was set to be displayed at a prestigious fashion show in Dallas. After working tirelessly on the handcrafted collection, she packed the outfits up in a box and shipped them to the show...and then the box disappeared. Laisa says she has called the shipper countless times, all to no avail. The package simply vanished without a trace, and no one at the shipping company was able to help her track it down. "I just want the package back. That’s all I want," Laisa explained, describing the sentimental and professional value of the one-of-a-kind shipment.

And this happens all the time. People just like Laisa all around the world part with their most precious cargo, blindly hoping that it arrives when and where it is supposed to, with little to no recourse when something goes wrong. Whether you're a fashion designer shipping a priceless collection to its world premier, or a manufacturer shipping millions of dollars of product around the world, knowing where your stuff is, and how it's doing, is key.

Ultimately, that's why we do what we do. Here at Tive, we're all about giving people and companies visibility into their in-transit goods, so they're never caught unawares. Supply chain visibility is a buzzword that's often thrown around, but as Laisa's story shows, visibility (or a lack thereof) has very real consequences to real people.

To learn more about how Tive can bring a new level of visibility to your supply chain, request a demo today.

Topics: Supply Chain Visibility



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