Beer Shipment Destroyed in Truck Turnover

Dagny Dukach
Dagny Dukach

Here at Tive, we work with a lot of companies that are trying to predict and avoid product damage. Usually, this means temperature excursions, mishandling, and other common forms of damage. But sometimes, shipments can be damaged in more unexpected ways.

Just last week in Wichita, Kansas, KWCH reports that an entire semi truck full of Keystone Light beer was overturned in a highway traffic accident. Thankfully, the driver of the truck only suffered minor injuries, but the shipment of beer was less lucky. Footage of the accident shows cases and cases of beer spilling out of the destroyed truck down an embankment by the side of the road. 

This sort of accident, while obviously not a typical event, is exactly the sort of unpleasant surprise that keeps supply chain managers up at night. When the unexpected happens, how will you make sure you know as soon as possible, so that you can react right away and clean up the mess?

With Tive's sensor-driven supply chain visibility solution, managers get immediate alerts as soon as a harmful event occurs. So whether it's a routine mishandling or an overturned truckload of light beer, you'll know as soon as the damage occurs.

To learn more about how Tive is bringing a new level of visibility to the supply chain, request a demo today.

Topics: Supply Chain Visibility



Recent Posts


How Real-Time Tracking Brings Visibility to the Industrial Equipment Supply Chain

When transporting expensive, highly sensitive industrial equipment, the last thing you want is to be surprised by in-transit damage or a late shipment.


READ MORE

Op Ed: Bringing IoT to the Automotive Supply Chain

Since Toyota first pioneered its innovative Lean production system in the 1930s, the automotive industry has been a trailblazer in developing data-driven strategies to optimize manufacturing...


READ MORE

Cellular-Powered IoT: The Future of Supply Chain Visibility

The cellular network is not new. Cell phones have been around for decades, and even high bandwidth data streaming has been commonplace for many years.


READ MORE