It’s not a matter of if disruptions will occur in the supply chain, it’s only a matter of time until the unexpected strikes and creates an exception. An exception does not necessarily guarantee a late delivery; it simply means a roadblock or challenge has arisen that requires immediate attention. This is why end-to-end visibility in a supply chain is so important. The more real-time information you have regarding the location and condition of shipments the more proactive you can be with exception management. Immediately informing customers of any issues and the steps being taken to mitigate them will go a long way toward nurturing customers into brand ambassadors that will help grow your business.